I had the privilege of returning to my old school, Shrewsbury School, as a guest speaker for their "Future Leaders" day, organised by the Shropshire Chamber of Commerce. As I reminisced about my school days, I recalled how listening to guest speakers often felt like a chore. Determined to break that cycle, I aimed to deliver a dynamic and engaging workshop on my own role as National Recruitment Manager, but also the role of an Executive Assistant or Personal Assistant, highlighting it as a viable and rewarding career path.
Here are a few of my take-aways from the day:
The Job: More Than Just "Someone Who Helps"
In my interactions with the students, it became evident that none of them fully understood the multifaceted role of an assistant. Most could identify the basic function—"someone who helps"—but their understanding was superficial. This lack of awareness provided a perfect opportunity for me to elaborate on the true essence of an assistant’s role. I explained that assistants are integral to a business's success, far beyond just doing the coffee run, as is so often suggested. They manage critical tasks, facilitate smooth operations, and significantly contribute to an executive's efficiency.
Seeing the students’ eyes light up as they grasped these concepts was incredibly rewarding. However, it also underscored a pressing issue: if young people aren't aware of the breadth and depth of this profession, how can we expect it to grow and develop as it should? The perception of an assistant’s role needs to shift from a simplistic view to recognising it as a profession worthy of serious consideration.
Education: Shifting the Narrative
As advocates for the EA/PA profession, it's our responsibility to continuously educate others about the role's significance. Training and development shouldn't be afterthoughts but central to the industry. We need to dispel the myth that an assistant is merely a business expense and instead highlight how they can dramatically enhance executive productivity.
A quick Google search of "how to become a personal assistant?" returns predictable but inadequate advice, often suggesting obtaining a degree. However, those in the industry know that a degree isn't necessary. The real emphasis should be on soft skills such as problem-solving, communication, and attention to detail. Misleading advice like the necessity of a degree shrinks the potential talent pool. We must prioritise relevant skills and continuous professional development to attract and retain top talent in this field.
The Future: Bright Prospects Ahead
The future of business support is bright and full of potential. Conversations about the profession are increasing, and with them, opportunities for personal and professional growth. I take immense pride in initiatives like the LS Mentoring Programme, which has fostered a supportive community dedicated to development and excellence. Our commitment as a business is to continue providing these growth opportunities and to advocate for the recognition and advancement of the EA/PA profession.
Conclusion: Spreading the Word
My experience at Shrewsbury School reinforced that the EA/PA profession is both vital and exciting. However, we need to do more to ensure young people are aware of its potential. Igniting their interest requires raising awareness and changing perceptions. It's encouraging to see the conversation starting, but there is still much work to be done.
By educating and advocating, we can ensure that the role of an assistant is viewed as the dynamic, professional career it truly is.
