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Spotlight On: Private PAs in Cheshire – Why Demand for Discreet and High-Calibre Support is on the Rise

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Spotlight On: Private PAs in Cheshire – Why Demand for Discreet and High-Calibre Support is on the Rise

Cheshire has long been one of the UK’s most sought-after places to live. With its proximity to Manchester, outstanding countryside, and elegant towns such as Alderley Edge and Wilmslow, it’s no surprise that the area continues to attract successful individuals and families. From Premier League footballers and high-profile entrepreneurs to global music artists, Cheshire’s affluent community is growing. As a result, the need for exceptional private support is rising too.

Why Cheshire?

Cheshire strikes the perfect balance between rural peace and urban access. Its appeal to high-net-worth individuals lies in its beautiful properties, excellent schools, and convenient transport links to London, Manchester, and international airports. For candidates, it offers the chance to work in a location that combines lifestyle benefits with the challenge and reward of supporting prominent individuals or ultra-high-net-worth families.

Many Private PA roles in Cheshire are based within family offices or private households. The working environment can range from country estates to modern homes with high-specification technology. While the setting may be quieter than a city centre, the pace and expectations remain high.

The Role of a Private PA

A Private PA supports an individual or family in both personal and business matters. The responsibilities often include:

  • Diary and travel management
  • Property maintenance coordination
  • Lifestyle support such as booking appointments or organising events
  • Liaising with household staff, suppliers, and third parties
  • Handling confidential documents and sensitive information

No two days are the same. This is not a standard nine-to-five office role. The support required is often personal, fast-moving, and highly confidential. These roles demand more than just organisational ability.

What Makes a Great Private PA?

Working as a Private PA in Cheshire suits individuals who are highly adaptable, emotionally intelligent, and naturally discreet. Many clients value prior experience supporting high-net-worth individuals or those with complex personal and professional lives. Equally important is the ability to anticipate needs, build trust quickly, and act with complete professionalism at all times.

Unlike corporate roles, Private PAs often work independently and are expected to manage a wide range of responsibilities with minimal supervision. Those who thrive in these positions tend to have:

  • Strong initiative and problem-solving skills
  • A calm, unflappable demeanour
  • Excellent communication and interpersonal skills
  • A flexible approach to working hours and location
  • Complete discretion and loyalty

For candidates with a background in Executive Assistant or Personal Assistant roles, transitioning into a private position can offer more variety, deeper working relationships, and the opportunity to support at a truly personal level.

Meeting the Demand

At Lily Shippen, we understand that these roles require more than a polished CV. They demand the right personality fit, a high degree of trust, and often a strong sense of discretion from the outset.

We work closely with clients to fully understand their needs and lifestyle, and we carefully match this with candidates who bring the right experience, attitude, and approach. Our process is always tailored and confidential. We never disclose the name of our client before a candidate is fully registered and vetted by us.

We also support candidates considering a move into private support, offering guidance on what to expect, how to prepare for interviews, and how to manage the unique demands of these roles.

Thinking About Hiring a Private PA?

If you're based in Cheshire and are looking for discreet, high-calibre support, our Private PA recruitment service is designed to help. We take care to ensure each match is the right one, offering a bespoke and confidential service that reflects the unique nature of these roles.

To speak to our team about hiring a Private PA in Cheshire, get in touch today.