Executive Assistants Are Evolving: What You Need to Know in 2025

In 2025, the role of the Executive Assistant has evolved significantly and for good reason. No longer just exceptional administrators, today’s EAs are true strategic business partners.

At Lily Shippen, we’ve worked with hundreds of EAs and businesses across the UK and internationally. One thing is clear: the very best Executive Assistants are now deeply embedded in the leadership structure of an organisation. They are relied upon for their judgment, discretion, foresight and ability to operate at pace.

This evolution means Executive Assistants are often supporting on board-level preparation, managing confidential projects, overseeing operations and acting as the right hand to senior leaders and founders. They are not just managing diaries; they’re enabling better decision-making, identifying inefficiencies and safeguarding time, energy and resource at the highest levels of a business.

Technology remains a core part of the role, but it’s not just about being able to use a CRM or schedule a virtual meeting. Today’s EA must be confident using a range of platforms to drive productivity, streamline communication and bring structure to fast-moving environments.

Flexibility is still a key talking point. While the height of remote working may have passed and many employers have returned to a more office-based setup, flexibility remains highly sought after by candidates, especially at the senior EA level. At Lily Shippen, we’ve noticed that remote Executive Assistant roles are becoming less frequent, and when they do arise, competition is fierce. Hybrid working models continue to be the most common, but it’s the clarity, consistency and autonomy offered around flexibility that often makes the difference when securing top-tier talent.

Emotional intelligence continues to set the best EAs apart. In a role that demands anticipation, communication and trust, emotional intelligence isn’t just important, it’s critical. It can’t be taught in a course or ticked off a list. It’s something that is constantly honed, refined and deepened over time.

The path for Executive Assistants is also no longer linear. From EA to Chief of Staff, Business Manager or Operations Lead, there are more opportunities than ever for progression. Businesses serious about attracting and retaining top talent must ensure they’re offering meaningful career development and scope for growth.

If you’re hiring an Executive Assistant in 2025, it’s about more than skills on a CV. You need someone who brings commercial understanding, emotional intelligence, adaptability and the ability to truly partner with senior leadership.

And if you’re looking for your next Executive Assistant role, this is a year of opportunity. The demand for exceptional EAs is strong, but businesses are being selective. Those who stand out will be commercially aware, emotionally intelligent and confident leading from behind.

Whether you’re looking to hire or ready for your next challenge, we’d love to help. Contact us to learn more about how we support exceptional Executive Assistants and the businesses that rely on them.